PAUL SORENSON
Principal & Sr. Human Factors Engineer
“Paul maintains a laser focus on the end user experience in his work...He was instrumental in getting senior management to buy into the need for benchmarking subjective quality...”
Sarah Israelit, Account Director
Digital Lifestyles, Ziba Design
“An outstanding human factors engineer ...he provided keen insight that helped direct our concepts and design...
I can't recommend more highly Paul's expertise in the area of human factors”
Andy Crump, Director of Platform Architecture, Intel Corporation
“...vast knowledge of the human factors and ease-of-use issues that need addressing... Excellent team player.”
Steve Whalley Manager
Technology Enabling
“...working with Paul has my highest recommendation.”
Brian Bramlett, Systems Architect
25 years as a human factors engineer in
high-tech, health & consumer electronics
Intel - Intel's first Principal Human Factors Engineer, Paul created an integrated user-centered research-to-requirements process adopted by major divisions.
Hewlett Packard - Helped develop the hardware and software UIs for the first hand-held PC (100LX) and an innovative, pop-out mouse for Omnibook laptops.
Lockheed - Worked on robotic vehicle and missile command and control system UIs, as well as design and evaluation of one of the early user-interface-simulation-systems (UIMS).
IBM - Paul worked on the first personal computers, studying mouse-design and out of box experience (OOBE).
Cross-industry - Served as HFE lead / consultant for multiple industry groups (USB, PCMCIA, WiFi Alliance, PCI, DLNA, Continua Health Alliance).
Excels as an individual contributor as well as manager, having led a variety of groups (of up to 40 people).
