Full cycle Human factors Engineering & Evaluation

1. ‣We help you identify and apply the right methodology for your needs at any stage in technology or product development to improve value and design. Test usage models, prototypes, products and services, or value propositions and messaging
   

2. ‣Early exploration through end of life
   

3. ‣Experience quality requirements for single devices and ensembles of interacting devices, services and infrastructure
   

applied ethnographic, Field & Observational methods

1. Design and administration of field methods for a wide range of purposes and outcomes, including:
   

2. ‣

   

   Exploring user and customer behavior with and attitudes about technology to identify  opportunities
   

3. ‣ Discovering and defining needs to establish technical, media-quality and ease of use requirements for new solutions
   

4. ‣ Guided demonstrations, in-situ use trials and product concept explorations to refine solution design and implementation or gauge customer interest.
   

1. ‣ Working with manufacturers of software and hardware for instrumentation and computing technology in doctors’ offices and hospitals’ information systems.
   

2. ‣ Researching workflow and system interaction for next-generation gene sequencing, with focus on:
   

3. - Monitoring and management of single instruments and instrument arrays in core labs
   

4. - Interaction models and UIs for computing and data resource monitoring, quality assessment and management
   

Special interest in research methods to define cognitive-models underlying effective visualization tools for results of these experiments.

Perception research and experience quality requirements                               

How good is “excellent”—or good-enough”? We can help you avoid “gold-plating” and wasted development time and cost by applying rigorous psychophysical methods to complex, cognitive and perceptual stimuli, measuring annoyance and quality thresholds for video, audio, voice and still images.

Experience research for sustainable systems

Through systematic application of cognitive and perceptual psychological principals in conjunction with research—both in situ and in the lab—we can help you measure the “social value” of sustainable systems and deliver compelling experiences that improve lives. Research approaches encompass exploratory, definitive, refinement, evaluative. Domains in which these programs are effective include:

1. ‣ Technology products and ecosystems
   

2. ‣ Architectural environments
   

3. ‣ Entertainment systems, such as media, installations, immersive worlds