Theory on design / how I think

 

 
 

The Crystal Goblet

One of my favorite design texts of all time. The premise: Do not obscure your function with too much design. Less is more. Aim for elegance and simplicity. Be clear what the problem is you are trying to solve.

Guardrails

Users like choice, and autonomy, but need help staying on course. Just as the highway system would be a mess if we were all free to drive anywhere, guardrails keep us on track while allowing clear degrees of freedom. How can you allow choice while steering users toward your desired action?

 

Detail 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Mauris egestas at nibh nec finibus. Sed a ligula quis sapien lacinia egestas. In sit amet felis malesuada, feugiat purus eget, varius mi. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.

Detail 4

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris id fermentum nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce at massa nec sapien auctor gravida in in tellus. Mauris egestas at nibh nec finibus.

 

Detail 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Mauris egestas at nibh nec finibus. Sed a ligula quis sapien lacinia egestas. In sit amet felis malesuada, feugiat purus eget, varius mi. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.

Detail 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Mauris egestas at nibh nec finibus. Sed a ligula quis sapien lacinia egestas. In sit amet felis malesuada, feugiat purus eget, varius mi. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.